Working for Sutter Capital Group was a new experience for me because it was a brand new company still in the development stages of identity and branding. The first name of the company had started as "Maxum Investments". Once I had finished my logo design the name shifted to "Sutter Capital Group". The firm wanted to keep a similar aesthetic that I developed for the first name. I had also worked on the front-end design of their website; although, their current website has changed due to a new client market. But the logo lives on! Through research and collaboration, this project gave me a new perspective of corporate design.
Client:Sutter Capital Group
Services:Logo, Branding, Front-End
Name change come with new design challenges.
Final Maxum logo.
Narrowing down the Maxum typeface.
Selection of Maxum Logos.
Playing with "x".
Have a project in mind? I'd love to hear from you.
I'm currently taking on new freelance projects, collaborations, and full-time positions.
Want to get coffee? I'm up for the opportunity.
I look forward to meeting you soon!
San Francisco Bay Area