Work

The Culinary Chronicles

The Culinary Chronicles is a delicious food blog that accounts the adventures of Nam Nguyen. When Nam contacted me to design a logo for her blog. As a self-proclaimed foodie myself, it was an easy decision to make. Since the majority of Chronicles is about Nam’s personal food recipes, I distilled that idea into one combined image of fork and pencil. The “fencil” was born.

Client:The Culinary Chronicles

Services:Logo Design

Date:2013

launch project
project1 project2 project3 project4 project5

First sketches. Multiple typeface experiment.

project6

Structured type experiment.

project7

Introduction of a mark within the logo.

project8

Seeing if the tagline would work in an arc.

project9

Testing a rectangular size ratio. Logo could change icons depending on food speciality.

project10

Whimsical treatment.

project11

First sketch of the "fencil". Created while scribbling on a notepad while walking down the street.

project12

Evolution of the "fencil". From simplistic to realistic to naturalistic.

project13

Early tests of the fencil.

project14

Playing with color temperatures.

project16

Using the initials with the fencil.

project18

Final fencil selected. Played with clients preferred colors yet the green feels too harsh.

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