The Culinary Chronicles is a delicious food blog that accounts the adventures of Nam Nguyen. When Nam contacted me to design a logo for her blog. As a self-proclaimed foodie myself, it was an easy decision to make. Since the majority of Chronicles is about Nam’s personal food recipes, I distilled that idea into one combined image of fork and pencil. The “fencil” was born.
Client:The Culinary Chronicles
First sketches. Multiple typeface experiment.
Structured type experiment.
Introduction of a mark within the logo.
Seeing if the tagline would work in an arc.
Testing a rectangular size ratio. Logo could change icons depending on food speciality.
First sketch of the "fencil". Created while scribbling on a notepad while walking down the street.
Evolution of the "fencil". From simplistic to realistic to naturalistic.
Early tests of the fencil.
Playing with color temperatures.
Using the initials with the fencil.
Final fencil selected. Played with clients preferred colors yet the green feels too harsh.
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